For the fictional African-themed clothing store, Makabo, I had the opportunity to undertake a comprehensive visual identity and branding project. I aimed to capture the essence of Makabo's unique identity and create a cohesive brand experience across various touchpoints, drawing inspiration from the rich cultural heritage and vibrant aesthetics of Africa. By harmonizing the colour palette, typography, and imagery across all promotional materials, I ensured a consistent and visually impactful brand presence.